Franco Whole Foods, a tortilla producer based in California, US, plans to open a new facility in Las Cruces, New Mexico, creating 160 new jobs.

tortillas-812172-mTo establish the new plant, the company will transform the long-vacant warehouse on 875 W. Amador Avenue into a modern manufacturing facility that will meet food safety standards.

The new facility will produce tortillas in a number of varieties such as flour, corn and whole wheat. The raw tortillas will be distributed to stores across the country.

The New Mexico Economic Development Department will offer $75,000 in Local Economic Development Act (LEDA) funds to help offset costs of upgrading their warehouse to meet the needs of manufacturing tortillas and food safety standards.

Franco Whole Foods will also qualify for JTIP, which assists companies by reimbursing 50% of wages while training New Mexico workers for new positions. The City of Las Cruces will also complement training dollars through its Wage+ Program.

Governor Martinez said, “As we continue to work to diversify and grow New Mexico’s private-sector economy, we are proud to welcome California-based Franco Whole Foods to Las Cruces.”

New Mexico Economic Development (EDD) Cabinet Secretary Jon Barela said that “What is great about Franco Whole Foods is that they are a producer and exporter of tortillas which means they don’t compete with our local tortilla makers, and they bring dollars into New Mexico from out of state.”

Mayor Miyagishima said, “In addition to their product line complementing our rich agricultural heritage, their investment will bring renewed vitality and employment opportunity to the city center and downtown areas.”

Franco Whole Foods is a national supplier of uncooked tortillas for Whole Foods and Costco. It is known for producing tortillas that have a shelf life of 90 days.


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